Selling Public Domain Books - How to Keep Those Customers Happy

In survey after survey, customer service, or the lack of it, has been named as the number one complaint of customers. These complaints about customer service are found not only in the brick and mortar world but in the world of the internet as well. While this lack of quality customer service is a source of frustration for many customers, it is also a source of opportunity for the smart business person or entrepreneur. Those business owners who are able to provide the utmost in customer service are in the unique position to profit from the frustration of customers and to exceed their customer service expectations.

When it comes to setting up a web site where public domain books will be sold, it is important to build the web site with customer service in mind from the start, rather than to wait until the web site has been designed and tack on customer service options as an afterthought. Building traditional methods of customer service, such as telephone, mail and email, into the new web site, is important, but it is important to build new options, such as live chat and instant messaging, in as well. It is also important that the web site design be flexible enough to add additional customer service options as they become available.

Communicating with past customers, and offering them additional products and services in an unobtrusive manner, is another important part of providing quality customer service. Having a list of past customers gives the web site owner a marked advantage when it comes to repeat sales, but it is important to approach marketing with a relaxed attitude, and to avoid the hard sell tactics that could backfire.

One good way to provide just the right mix of marketing and value is to provide past customers with a follow up series of articles on the subject or subjects in which they have expressed an interest. For instance, providing customers who purchased a public domain book on investing with a follow up series of articles, or a newsletter, on saving and investing, is a good way to communicate with those customers and to provide them with a great deal of value.

This kind of follow up communication is also a great way to provide the opportunity for additional streams of revenue, such as affiliate income and advertising revenue. Sprinkling a few highly targeted and highly valuable affiliate links throughout the newsletter or series of articles is a great way to provide customers with information on other products they may find of interest, while providing you, the web site owner, with additional streams of revenue month after month and year after year.

About the Author

BIO

ABOUT THE AUTHOR

Cody Moya writes about "How to Profit From Public Domain Books" in his Free Courses on Internet Marketing. You can sign up for his Free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com